Typography

> Typography deals with ‘visible words’:

Visibly through the use of typefaces, hierarchy and composition, substantively through the use of language.

As a typographer, you can organise text in a visual way so it doesn’t take too much time for the reader to find her way.

She is all over the place, nervously giggling, apologizing for her mood, jumping from one word to another.

Typography has everything to do with the meaning of language.

White means silence, just like silence in music.
Without silence there is no music.

The rules by itself are not difficult. The difficult part is to find your way to use them (or not).

One day I will start my own typography school.

You should do this, you shouldn’t do that. This is why you probably think typography is difficult and boring.

If you think that typography is all about technique and skills, you miss out on its true potential.

Teaching typography is complicated, because talking about typography easily becomes a conversation about taste.

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