Gerardus ‘The Rebel’ Mercator
I learned writing italic through the manual of Mercator, which, still today, serves as a good base to teach my students.
Hierarchy
As a typographer, you can organise text in a visual way so it doesn’t take too much time for the reader to find her way.
You see what you know
She is all over the place, nervously giggling, apologizing for her mood, jumping from one word to another.
A mastermind in typography
Typography has everything to do with the meaning of language.
I want it white on black!
White means silence, just like silence in music.
Without silence there is no music.
The Basic Rules
The rules by itself are not difficult. The difficult part is to find your way to use them (or not).
The [New] Typography School
One day I will start my own typography school.
How can I see a typeface is good or not?
This question is closely related to: ‘How do I choose a typeface?’
How do I choose a typeface? (2)
The most common answer:
based on conventions and connotations.
How do I choose a typeface? (1)
My personal answer:
based on experience and questions.