I learned writing italic through the manual of Mercator, which, still today, serves as a good base to teach my students.
As a typographer, you can organise text in a visual way so it doesn’t take too much time for the reader to find her way.
She is all over the place, nervously giggling, apologizing for her mood, jumping from one word to another.
Typography has everything to do with the meaning of language.
White means silence, just like silence in music.
Without silence there is no music.
The rules by itself are not difficult. The difficult part is to find your way to use them (or not).
One day I will start my own typography school.
This question is closely related to: ‘How do I choose a typeface?’
The most common answer:
based on conventions and connotations.
My personal answer:
based on experience and questions.